ABOUT US
Criterion Associates supports public hospitals, rehabilitation centers, and healthcare providers with expert business management—especially during times of change. We specialize in complex renovation, restructuring, and stabilization projects. Our team has hands-on experience in healthcare operations and understands the challenges public institutions face.
Before implementation, we assess your clinic’s financial and operational situation and provide clear, actionable guidance. We design sustainable restructuring plans that are practical, transparent, and built to last. Key stakeholders—management, employee representatives, unions, and public bodies—are involved from the start to ensure alignment and buy-in.
To deliver results, we bring in specialists from our trusted network as needed. Whether it's IT and digital systems, OR efficiency, medical controlling, or connecting outpatient and inpatient care—we match your needs with the right expertise.
Our streamlined reporting system focuses on the metrics that matter. Everyone involved—from hospital boards and public administrators to medical and nursing leads—gets a clear, shared view of progress. It’s a tool for accountability and informed decision-making.
With Criterion Associates, public partners gain a steady, experienced hand to guide healthcare organizations through change—effectively, transparently, and with measurable impact.

OUR PEOPLE
CRITERION ASSOCIATES

Craig Adams
Chief Strategic Officer

Scott S
Digital Transformation Specialist

Siama D
Chief Human Resources

Emma G
Chief Nursing Officer

Dr Angela Misra
Chief Medical Officer

Jonah Smith
Senior Product Manager
OUR MISSION
At Criterion Associates, our mission is to transform systems of care through strategic innovation, cultural intelligence, and unwavering commitment to excellence. We empower governments, institutions, and communities to build resilient, equitable, and future-ready healthcare ecosystems by delivering expert consultancy, operational insight, and values-driven partnerships. Guided by integrity, collaboration, and a deep respect for local contexts, we strive to catalyze sustainable progress where it is needed most.